Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Driving expansion, upsell, and retention within the existing customer base with an accent on data-driven campaign execution and product adoption. Focus on building end-to-end marketing programs, leveraging AI for scale, and collaborating cross-functionally to turn happy customers into advocates.

Location: Must be based in Canada (Remote with access to Montreal office).

Salary: $85,000 – $105,000 CAD.

Company

hirify.global is a Montreal-based tech company building agentic HR platforms and Microsoft 365 governance solutions for over 15,000 companies worldwide.

What you will do

• Own and drive customer marketing initiatives end-to-end, from cohort identification to campaign launch.
• Develop messaging and positioning to drive adoption of the Manager Agent among existing customers.
• Build a content engine rooted in customer activity, surfacing stories and product-in-action moments.
• Collaborate with Sales and Customer Success to identify at-risk accounts and expansion opportunities.
• Design engagement programs across email, in-product, and events to increase customer utilization.
• Track and report on commercial impact, including deals influenced and expansion pipeline.

Requirements

• Must be based in Canada.
• 4+ years of experience in customer marketing, product marketing, or a hybrid role in SaaS.
• Proven track record of executing marketing programs from conception to delivery.
• Strong data skills for audience segmentation and performance measurement.
• Hands-on experience with HubSpot or similar CRM and marketing automation platforms.
• Proficiency in using AI tools to scale output while maintaining quality.

Culture & Benefits

• Annual bonus program and LTIP share options.
• RRSP contributions and comprehensive family health insurance.
• Flexible vacation policy and annual wellness budget.
• Remote-first culture with in-person gatherings twice a year.
• Access to Claude for all employees.

Hiring process

• Recruiter conversation followed by a virtual interview with the hiring manager.
• Take-home case study and collaborative meeting with potential teammates.