Paid Social Strategist

TL;DR

Paid Social Strategist (Marketing): Managing and optimizing paid social advertising campaigns for e-commerce clients with an accent on strategy development, budget management, and performance analysis. Focus on executing multi-platform campaigns across Meta, TikTok, and other social channels to drive growth and meet client KPIs.

Location: Must be based in one of the following US states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA.

Company

A digital performance marketing agency helping brands drive growth across modern commerce through data-driven insights and collaborative strategy.

What you will do

• Manage paid social campaigns from concept through execution and analysis.
• Own the paid social strategy and serve as the subject matter expert on client calls.
• Collaborate with account stakeholders to align campaign initiatives with client goals.
• Monitor and optimize campaign budgets, audiences, and creative performance.
• Analyze metrics to provide actionable recommendations for account growth.
• Work closely with Paid Social Specialists to build and launch ad sets and creative assets.

Requirements

• Must be based in CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA.
• 2+ years of experience running paid social campaigns in the e-commerce space.
• Proven expertise in Facebook Ads Manager, including building campaigns and audiences.
• Ability to work independently in a fast-paced, deadline-oriented environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice to have

• 1+ years of experience in an agency environment.
• Experience running campaigns on TikTok, Snapchat, Pinterest, Twitter, and LinkedIn.
• Proficiency in Microsoft or G-Suite tools.

Culture & Benefits

• Comprehensive healthcare including medical, dental, vision, and FSA/HSA options.
• Company-sponsored 401(k) with company match.
• Generous PTO, sick time, and 10 paid holidays plus a year-end break.
• Paid 12-week parental leave for primary parents.
• Mental health support, wellness reimbursement, and employer-paid coaching sessions.