Performance/Growth Marketing Manager (Ecommerce)

Location: Oakland, California, United States; hybrid workplace

Salary: $120,000–$163,000 per year

Company

Global fashion brand focused on helping customers express their individuality through consumer e-commerce.

What you will do

• Create, manage, and optimize campaigns and ads across Meta, Google, TikTok, and other performance marketing platforms.
• Analyze campaign data and identify opportunities across bidding, campaign structure, ad formats, audience matching, data enrichment, and creative testing.
• Support performance media budget development to improve incremental profitable sales across channels.
• Collaborate with merchandising and creative teams using structured data and visualizations to identify customer insights and performance opportunities.
• Improve full-funnel reporting and attribution while supporting brand marketing measurement.
• Monitor emerging performance channels, evaluate new opportunities, and execute channel expansion.

Requirements

• At least 4 years of experience in DTC e-commerce advertising.
• Hands-on experience with at least two of Google Ads, TikTok, and Meta.
• Deep hands-on expertise in Google Ads e-commerce campaign optimization and an understanding of DTC P&L.
• Proven data-driven approach to marketing and media buying.
• Strong attention to detail, ability to manage multiple priorities and deadlines, and willingness to work hands-on.
• Excellent interpersonal and cross-functional collaboration skills.

Nice to have

• Experience with Snapchat advertising.

Culture & Benefits

• Work in a fast-growing global fashion brand with a large social media presence.
• Collaborate closely with creative, merchandising, and brand marketing teams.
• Hybrid work arrangement in Oakland.

Hiring process

• A brief cover letter is required.