Senior Campaign Marketing Manager

TL;DR

Senior Campaign Marketing Manager (B2B Marketing): Designing and executing integrated multi-channel B2B campaigns to drive pipeline and revenue for the global air travel industry with an accent on campaign architecture, ABM, and paid media optimization. Focus on bridging global strategy with regional execution and establishing a rigorous measurement framework to connect marketing activity to commercial ROI.

Location: Hybrid in Barcelona, Spain (WFH up to 2 days/week)

Company

hirify.global provides technology and communication innovations to airports, airlines, and governments globally to ensure smooth air travel operations.

What you will do

• Design and own the annual integrated campaign system and architecture aligned with business priorities.
• Lead Account-Based Marketing (ABM) programs targeting high-value accounts like airports and airline groups.
• Manage global paid media strategy across search, display, LinkedIn, and programmatic channels to maximize ROI.
• Coordinate between global strategy and regional (Geo) marketing teams for consistent local execution.
• Establish and monitor campaign performance frameworks, KPIs, and attribution models connecting activity to revenue.
• Collaborate with commercial teams to provide sales enablement materials and track asset adoption.

Requirements

• 8-10 years of B2B marketing experience with a strong focus on driving measurable business impact.
• Proven expertise in executing end-to-end integrated multi-channel campaigns (digital and offline).
• Experience designing and delivering Account-Based Marketing (ABM) programs for high-value accounts.
• Proficiency with marketing automation platforms and integration with CRM tools.
• Professional fluency in English for a global business environment.
• Ability to operate effectively within a global, matrixed organization.

Culture & Benefits

• Hybrid work model with up to 2 days WFH per week.
• Flexible working hours (Flex Day) and up to 30 days per year to work from any location globally (Flex Location).
• Comprehensive wellbeing support via Employee Assistance Program (EAP) and Champion Health.
• Professional development opportunities via training platforms, including LinkedIn Learning.
• Competitive benefits package tailored to local market and employment status.