Vice President, GTM Strategy (e-Invoicing, AP & AR Solutions)

Location: London, United Kingdom

Company

hirify.global develops AI-powered workflow automation solutions trusted by 25,000 global businesses, including e-Invoicing, accounts payable, accounts receivable, and Invoice-to-Pay platforms.

What you will do

• Own the end-to-end commercial strategy for e-Invoicing, AP, and AR solutions across global markets.
• Design and operationalize GTM playbooks for InvoiceAgility and IVA+, including segmentation, ideal customer profiles, sales plays, competitive positioning, and deal qualification.
• Translate global regulatory mandates, including CTC, Peppol, and ViDA, into commercial opportunities and differentiated compliance messaging.
• Define customer activation, adoption, retention, and renewal strategies, including interventions for at-risk accounts.
• Develop supplier network and ecosystem monetization strategies that increase enrollment and convert network participants into paying customers.
• Align Product, Sales, Marketing, and Customer Success, while briefing the Board and representing Tungsten with analysts, customers, and industry stakeholders.

Requirements

• 10+ years of experience in GTM strategy, commercial leadership, or strategic consulting within enterprise SaaS, fintech, or financial automation.
• Deep expertise in AP/AR, e-Invoicing, supplier payments, financial automation, regulatory mandates, competitive markets, and analyst ecosystems.
• Proven experience creating GTM playbooks, sales plays, commercial frameworks, battlecards, objection-handling guides, and buyer personas that drive ARR growth.
• Ability to use pipeline metrics, deal velocity, and win/loss analysis to refine GTM motions.
• Strong cross-functional influence in matrixed organizations without direct authority, combined with executive presence for C-suite, Board, and analyst engagements.
• Ability to move between Board-level strategy and detailed regional sales play design with executional urgency.

Nice to have

• Experience with supplier networks, two-sided marketplaces, or partner ecosystems.
• Background in e-Invoicing compliance, tax technology, or regulated financial services across multiple geographies.
• Experience leading small specialist teams in a matrixed or overlay model.
• Proficiency with AI-enabled tools for commercial analytics, market intelligence, GTM optimization, and AI-powered workflow GTM.

Culture & Benefits

• High-impact, cross-functional role with substantial internal and external visibility.
• Direct interaction with the Board, executive leadership, industry analysts, customers, and regional sales teams.
• Opportunity to shape the commercial engine for the company’s e-Invoicing, AP, and AR growth strategy.
• Potential to evolve into a people leadership position.