Vice President, GTM Strategy (Fintech)

TL;DR

Vice President, GTM Strategy (Fintech): Architecting the go-to-market strategy for e-Invoicing, AP, and AR automation solutions with an accent on commercial frameworks, competitive positioning, and network monetization. Focus on operationalizing GTM playbooks for IVA+, driving customer adoption and retention, and aligning cross-functional execution with the product roadmap.

Location: London, UK (Onsite)

Company

hirify.global is building the future of AI-powered workflow automation, already trusted by 25,000 global businesses.

What you will do

• Own the end-to-end commercial strategy for e-Invoicing solutions, including competitive positioning, pricing, and sales enablement.
• Design and operationalize the GTM playbook for IVA+, including target segmentation, ideal customer profiles, and deal qualification frameworks.
• Define the post-sale client journey to improve customer activation rates, product usage metrics, and overall retention.
• Develop strategies to monetize and grow the supplier and e-Invoice network as a core growth engine.
• Serve as the primary strategic voice for the AP/AR business, briefing the Board and executive leadership on market dynamics.
• Collaborate across Product, Sales, and Marketing to ensure GTM execution matches the product roadmap.

Requirements

• 10+ years of experience in GTM strategy, commercial leadership, or strategic consulting within enterprise SaaS or Fintech.
• Deep domain expertise in AP/AR, e-invoicing, and financial automation, including understanding of regulatory mandates (CTC, Peppol, ViDA).
• Proven track record of designing GTM playbooks and commercial frameworks that directly drive ARR growth.
• Strong executive presence with the ability to engage credibly with C-suite clients and Board members.
• Ability to drive outcomes through cross-functional influence in matrixed environments without direct authority.

Nice to have

• Experience with network or ecosystem business models (supplier networks, two-sided marketplaces).
• Background in e-invoicing compliance, tax technology, or regulated financial services across multiple geographies.
• Experience leading small, high-impact specialist teams in a matrixed or overlay model.
• Proficiency with AI-enabled tools for commercial analytics, market intelligence, and GTM optimization.