Global Performance Marketing Manager (Fintech)

TL;DR

Global Performance Marketing Manager (Fintech): Owning paid media strategy and execution across global demand generation campaigns with an accent on ABM frameworks and sales-led GTM motions. Focus on architecting high-performing paid social campaigns, managing agency partnerships, and driving pipeline growth through data-driven testing and attribution.

Location: Leeds, UK (Hybrid)

Salary: £47,200 - £70,800

Company

hirify.global is a global bank payment company processing over US$130bn annually for businesses worldwide through direct debit, real-time payments, and open banking.

What you will do

• Own and scale paid acquisition across channels including LinkedIn, Meta, and Demandbase.
• Lead media planning, budget allocation, and campaign architecture for global demand generation.
• Manage the paid media agency partnership to ensure high-quality execution and performance.
• Define audience segmentation and targeting strategies to reach the Ideal Customer Profile.
• Collaborate with regional teams to align local market strategies with global campaign goals.
• Establish robust attribution and measurement frameworks to connect platform data to commercial metrics.

Requirements

• 3–4 years of experience in paid media or performance marketing, ideally in B2B FinTech or SaaS.
• Hands-on expertise in executing paid media campaigns within a sales-led go-to-market engine.
• Familiarity with ABM frameworks and enterprise buying cycles.
• Strong analytical skills with the ability to interpret performance data and run structured experiments.
• Experience managing agency relationships and holding partners accountable to performance.
• Proficiency in campaign-related technologies including CRM, MAP, and ABM platforms.

Culture & Benefits

• Adaptive Working policy allowing for flexible work arrangements.
• Work away scheme enabling employees to work from outside their country of residence for up to 90 days per year.
• Equity participation for all permanent employees.
• Annual learning budget for professional development.
• Generous holiday allowance plus additional volunteer and wellness days.
• Comprehensive medical cover and wellbeing support.