Account Based Marketing Manager (Medtech)

TL;DR

Account Based Marketing Manager (Medtech): Establishing and scaling a foundational ABM program to drive engagement and pipeline within strategic target accounts with an accent on sales alignment and multi-channel execution. Focus on defining ABM frameworks, operationalizing target account processes in Salesforce, and optimizing revenue progression.

Location: Remote (Must be based in the US)

Company

A leader in specialty healthcare technology solutions committed to investing in talent through competitive compensation and comprehensive benefits.

What you will do

• Define ABM strategy and program architecture, including tiering, prioritization, and measurement frameworks.
• Operationalize target account management processes and governance within Salesforce.
• Launch and optimize sales-aligned, multi-channel ABM plays to drive engagement and pipeline creation.
• Collaborate with Sales and BDR leadership to align outreach orchestration and SLAs.
• Develop account insights and performance reporting to iteratively improve messaging and channel mix.
• Partner with Product Marketing, Content, and Client Success to align account experiences for priority specialties.

Requirements

• 5+ years of B2B marketing experience, with at least 3+ years specifically in ABM.
• Experience designing and executing multi-channel programs for named accounts (email, paid media, web personalization).
• Proficiency with ABM and intent platforms such as Demandbase, 6sense, or Terminus.
• Strong working knowledge of Salesforce and marketing automation tools.
• Ability to translate data and insights into actionable program performance POVs.
• Must be based in the United States.

Culture & Benefits

• Generous annual bonus opportunity and 401(k) with employer match.
• Flexible Time Off and 11 paid holidays, including a custom cultural/social significance day.
• Comprehensive health insurance (Medical, Dental, Vision) with HSA and FSA employer match.
• 100% company-paid parental leave after six months of employment.
• Wellness program, peer recognition, and corporate discounts on travel and retail.