Managing Director Strategy (CPG)

TL;DR

Managing Director Strategy (Brand Strategy/CPG): Leading a global portfolio of CPG brands to deliver strategic approaches that drive innovative and effective outcomes with an accent on actionable consumer insights and integrated media strategy. Focus on designing original primary research, implementing AI-driven strategic tools, and fostering high-performing teams of integrated strategists.

Location: Hybrid (New York, NY) - Office attendance average 4 days a week

Salary: $125,000 — $295,000 USD

Company

hirify.global is a leading creative company part of WPP, specializing in brand and customer experience for global blue-chip clients.

What you will do

• Oversee strategic direction and execution for a global CPG client portfolio to align with business objectives.
• Design and manage primary research initiatives to uncover actionable consumer insights.
• Champion the integration of hirify.global's strategic tools and AI platform (WPP Open) across teams.
• Cultivate trusted advisor relationships with key senior client stakeholders.
• Lead, inspire, and mentor a team of integrated strategists to foster professional development.
• Contribute to new business pitches and craft award-winning entries for Effie and Cannes.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 12+ years of experience in brand strategy, advertising, or marketing consulting.
• Essential experience in CPG (Consumer Packaged Goods).
• Proven track record of leading global, integrated agency teams and mentoring strategists.
• Proficiency in primary research methodologies and tools such as MRI, GWI, ComScore, and Kantar.
• Must be based in or be able to work in New York, NY.

Nice to have

• MBA or other relevant advanced degree.
• Experience working across various industries in a global agency environment.
• Strong understanding of digital marketing and emerging technologies.

Culture & Benefits

• Hybrid work model with an average of four days per week in the office.
• Competitive benefits package provided by WPP.
• Opportunity to work with iconic blue-chip global brands.
• Collaborative, human-first culture focused on creativity and connection.
• Equal opportunity employer committed to respect and inclusive growth.