Director of TikTok (Marketing)

TL;DR

Director of TikTok (Marketing): Building and scaling a new TikTok business unit from the ground up with an accent on service model design, go-to-market strategy, and operational foundations. Focus on driving measurable ROI for eCommerce brands through content, paid media, and influencer collaborations.

Location: Remote (United States)

Salary: $130,000 – $160,000 + Bonus

Company

hirify.global is a global marketplace growth agency specializing in Amazon, Walmart, and other major retail media networks.

What you will do

• Design the business plan, service model, and pricing strategy for a full-service TikTok offering.
• Build the operational foundation and best-in-class processes for content, media, and influencer programs.
• Partner with Sales to expand TikTok offerings across the client portfolio and lead go-to-market plans.
• Oversee and execute content strategy, paid campaigns, and community activations to optimize ROI.
• Recruit, train, and mentor a team of TikTok creators, media strategists, and specialists.
• Own the division-level P&L, forecasting, and growth targets.

Requirements

• 6+ years of experience in social media strategy, TikTok content leadership, or performance marketing.
• Proven track record of building TikTok programs or scaling social media offerings from zero to one.
• Deep expertise in TikTok’s creative ecosystem, paid media platform, influencer marketplace, and analytics tools.
• Strong client-facing communication, presentation, and leadership skills.
• Must be based in the United States.

Culture & Benefits

• Competitive base salary and discretionary bonus based on results.
• Fully remote culture with collaborative hubs available in several US cities.
• Comprehensive health, vision, and dental insurance with company contributions.
• 401(k) match, flexible PTO, and wellness days.
• 1:1 leadership coaching, structured mentorship, and ongoing learning opportunities.
• Free mental health support through Partnership with Talkspace.