Creative Strategist (DTC Ecommerce)

TL;DR

Creative Strategist (DTC Ecommerce): Own end-to-end creative strategy for hero SKUs including pet health products, hair loss products, supplements, and accessories with an accent on performance marketing across Meta, YouTube, and more. Focus on developing multi-SKU ad creative, scripting VSLs, UGC, hooks, and optimizing for conversions and ROAS.

Location: Work from Anywhere

Company

Fast-growing DTC brand offering pet health, hair loss, supplements, and accessories.

What you will do

• Develop and lead multi-SKU ad creative across the customer journey
• Craft and test messaging angles, formats, and frameworks that drive conversions using customer reviews, performance data, and trends
• Script VSLs, UGC and VO-led ads, short-form hooks, static ad copy, and motion briefs
• Participate in review rounds with in-house producer/editor team and provide feedback
• Collaborate with creative and growth teams on creator casting, briefs, and workflow improvements

Requirements

• 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy
• Proven experience driving growth through paid media creative
• Deep understanding of Meta and TikTok creative best practices
• Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
• Ability to turn data and insights into actionable creative direction
• Experience writing emotionally resonant copy and guiding creative teams

Culture & Benefits

• Work from Anywhere
• Competitive Salary
• Flexible Hours