Field Marketing Manager (Semiconductor)

Location: Shanghai, China

Company

Develops semiconductor manufacturing equipment and technology solutions for customers in the global semiconductor industry.

What you will do

• Analyze macroeconomic conditions, end-market trends, the semiconductor ecosystem, and fab capacity plans to identify business opportunities.
• Conduct SWOT analyses of global and local competitors and track market share and positioning.
• Develop and execute field marketing plans aligned with business priorities and mainstream customer needs.
• Collaborate with account management, business development, product, engineering, and service teams on messaging and solutions.
• Capture customer feedback and market signals to influence product and solution strategy.
• Develop marketing assets, value propositions, campaigns, and performance reports connected to customer engagement and pipeline growth.

Requirements

• Bachelor’s or Master’s degree in business, marketing, engineering, or a related field.
• 5+ years of experience in semiconductor marketing, sales, business development, customer support, or related roles.
• Strong understanding of the semiconductor or high-tech industry ecosystem.
• Experience with market analysis, competitive intelligence, strategic marketing, and B2B environments.
• Ability to translate technical insights into business value propositions and make data-driven decisions.
• Excellent communication and cross-functional collaboration skills.

Culture & Benefits

• Execution-focused role with ownership of defined tasks and deliverables.
• Structured frameworks support work on moderately complex topics.
• Opportunities to build capabilities through self-initiated work and contributions to team success.
• Inclusive workplace committed to equal opportunity and respect for diversity.