Field Marketing, Insurance - APAC

Location: Office-based in Hong Kong

Company

hirify.global provides SaaS solutions for the investment management market infrastructure ecosystem and is expanding its insurance-focused business across APAC.

What you will do

• Build and deploy an APAC go-to-market marketing strategy for the insurance investment management vertical.
• Grow the Clearwater brand through demand generation, lead generation, content, events, communications, and public relations.
• Translate brand positioning and consumer insights into marketing plans and go-to-market strategies.
• Create and manage sales collateral, presentations, client success stories, and other sales enablement tools.
• Develop partner and channel marketing programs and collaborate on product launches with global marketing, sales, product marketing, and internal agency stakeholders.
• Present marketing strategies and ideas clearly to executives, employees, and stakeholders.

Requirements

• 7+ years of related marketing and leadership experience in a high-growth, action-oriented environment.
• Expertise in investment insurance management concepts, financial markets, B2B, and FinTech.
• Experience marketing SaaS solutions and developing brand and marketing strategies.
• Experience using multichannel programs to identify, capture, and nurture marketing-qualified leads through the sales funnel.
• Strong understanding of digital marketing KPIs, metrics, analytics, reporting, marketing automation, and demand-generation technology.
• Proven PR campaign coordination, strategic thinking, analytical ability, and stakeholder management skills, plus a relevant bachelor’s degree.

Culture & Benefits

• Work with global marketing, sales, product marketing, and agency stakeholders.
• Join a company with ambitious plans to disrupt the investment management market infrastructure ecosystem.
• Contribute to growth in the APAC insurance segment following Clearwater’s acquisition by a private-equity-led consortium.