Segment Marketing Manager

Location: Shanghai, China

Company

hirify.global partners with customers across the globe to develop science and technology solutions for complex challenges.

What you will do

• Collect regional win/loss, competitive, clinical, industry, and market-share insights and provide feedback to global marketing.
• Develop regional marketing plans, growth forecasts, product positioning, value propositions, messaging, and demand-creation programs.
• Research customer problems, clinical and economic needs, buying cycles, personas, success metrics, and customer segments.
• Provide regional input for product and upgrade business cases, including concept development, testing, and prototyping of new product ideas.
• Develop thought leadership, advertising and promotion strategies, customer evidence programs, reference sites, show sites, KOLs, and advisory boards.
• Adapt global marketing assets and coordinate product training to help commercial teams position, differentiate, and sell products effectively.

Requirements

• Experience in regional marketing, product marketing, market research, or a related commercial function.
• Ability to analyze competitive markets, clinical and industry trends, market share, customer needs, and buying behavior.
• Ability to develop and adapt product positioning, value propositions, messaging, marketing plans, and sales tools.
• Ability to collaborate with commercial leadership, global marketing, global product management, and regional teams.
• Based in or working from Shanghai, China.

Culture & Benefits

• Work with global customers and cross-regional marketing and commercial teams.
• Contribute to solutions that connect science and technology with real-world customer challenges.
• Full-time employment.