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Commercial PS Marketing Lead

Формат работы
onsite
Тип работы
fulltime
Грейд
senior/lead
Английский
c1
Страна
China
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Commercial PS Marketing Lead (B2B/AI): Developing go-to-market strategies and integrated marketing campaigns for HP commercial PCs and solutions across Enterprise and Mid-Market segments with an accent on account-based marketing, digital tools, and AI-driven analysis. Focus on designing industry-specific campaigns, executing large-scale events, and coordinating localized strategies with sales, product teams, headquarters, and agencies.

Location: Beijing, China

Company

hirify.global develops and markets commercial PCs and enterprise solutions.

What you will do

  • Develop annual and quarterly go-to-market plans for commercial PCs and solutions, including positioning, competitive analysis, pricing recommendations, and messaging.
  • Design account-based marketing campaigns for key industries such as finance, manufacturing, and high-tech.
  • Use digital marketing platforms, marketing automation, CRM, social media advertising, and AI tools to improve planning, content creation, analytics, and efficiency.
  • Plan and execute online and offline summits, industry seminars, and channel incentive activities.
  • Coordinate with regional sales, product teams, global headquarters, and external agencies to localize global strategies.

Requirements

  • At least 5 years of marketing experience in the IT or ICT industry.
  • Strong understanding of B2B marketing and proven account-based marketing experience.
  • Proficiency with mainstream digital marketing platforms and AI tools such as ChatGPT, Midjourney, or Copilot.
  • Professional fluency in English for reading global headquarters briefings, writing business emails, and participating in international meetings.
  • Knowledge of PC hardware, IT leasing services, or enterprise-level solutions is preferred.
  • Strong communication and coordination skills, with the ability to work logically in a fast-paced IT environment.

Culture & Benefits

  • Full-time employment in an international, cross-functional environment.
  • Collaboration with regional sales, product teams, global headquarters, and external agencies.
  • Work includes online and offline industry events and channel activities.

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