обновлено 7 дней назад
Commercial PS Marketing Lead
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Commercial PS Marketing Lead (B2B/AI): Developing go-to-market strategies and integrated marketing campaigns for HP commercial PCs and solutions across Enterprise and Mid-Market segments with an accent on account-based marketing, digital tools, and AI-driven analysis. Focus on designing industry-specific campaigns, executing large-scale events, and coordinating localized strategies with sales, product teams, headquarters, and agencies.
Location: Beijing, China
Company
develops and markets commercial PCs and enterprise solutions.
What you will do
- Develop annual and quarterly go-to-market plans for commercial PCs and solutions, including positioning, competitive analysis, pricing recommendations, and messaging.
- Design account-based marketing campaigns for key industries such as finance, manufacturing, and high-tech.
- Use digital marketing platforms, marketing automation, CRM, social media advertising, and AI tools to improve planning, content creation, analytics, and efficiency.
- Plan and execute online and offline summits, industry seminars, and channel incentive activities.
- Coordinate with regional sales, product teams, global headquarters, and external agencies to localize global strategies.
Requirements
- At least 5 years of marketing experience in the IT or ICT industry.
- Strong understanding of B2B marketing and proven account-based marketing experience.
- Proficiency with mainstream digital marketing platforms and AI tools such as ChatGPT, Midjourney, or Copilot.
- Professional fluency in English for reading global headquarters briefings, writing business emails, and participating in international meetings.
- Knowledge of PC hardware, IT leasing services, or enterprise-level solutions is preferred.
- Strong communication and coordination skills, with the ability to work logically in a fast-paced IT environment.
Culture & Benefits
- Full-time employment in an international, cross-functional environment.
- Collaboration with regional sales, product teams, global headquarters, and external agencies.
- Work includes online and offline industry events and channel activities.
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