aianalyticssaasb2b marketingfield marketingdemand generationaccount based marketingintegrated campaigns
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Зарплата не указанаПонятная рольЩедрые льготыНаучная сфера
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Текст:
Hirify AI/Оригинал
TL;DR
Senior Solution Marketing Manager (B2B SaaS and Analytics): Leading China marketing strategy and integrated field programs for Elsevier's Research Intelligence portfolio with an accent on audience targeting, demand generation, customer engagement, and sales alignment. Focus on building regional campaigns, account-based programs, partnerships, and data-driven performance optimization across academic and government segments.
Location: Beijing, China; other location: Shanghai, China
Company
hirify.global is a global information and analytics company supporting research, healthcare, education, and innovation through scientific content, data, analytics, and technology.
What you will do
Develop China marketing strategies and regional plans aligned with revenue goals, portfolio priorities, and customer needs.
Plan and deliver integrated campaigns across digital channels, events, webinars, content, communities, and partners.
Drive demand generation, account-based marketing, lead follow-up, pipeline progression, and opportunity acceleration with Sales.
Lead regional events, executive forums, customer communities, advocacy initiatives, and strategic partnerships.
Adapt messaging, content, case studies, and proof points for local audiences in academic and government segments.
Coordinate global, regional, and local stakeholders while measuring campaign performance, efficiency, and commercial impact.
Requirements
Significant experience in field marketing, regional marketing, demand generation, integrated campaigns, or B2B marketing.
Proven experience delivering programs that contribute to engagement, qualified demand, pipeline, and revenue.
Experience marketing B2B software, data, analytics, SaaS, or technology solutions across complex buying groups.
Strong skills in campaign planning, events, audience segmentation, account-based marketing, sales alignment, performance measurement, project management, and stakeholder management.
Strong analytical and commercial thinking with disciplined budget and execution management.
Fluent English is essential.
Nice to have
Experience in Research Intelligence, Research Management, higher education, scholarly communications, or research analytics.
Understanding of academic institutions, research offices, librarians, research leaders, faculty, government, and corporate R&D workflows.
Experience in partner marketing, customer advocacy, community building, or AI-enabled marketing practices.
Culture & Benefits
Flexible working hours to support productivity and work-life balance.
Medical and life insurance, annual medical check-ups, and flexible benefits.
Paid annual leave, family care leave, birthday leave, marriage leave, compassionate leave, medical leave, and public holidays.
Shared parental leave, study assistance, sabbaticals, and long-service recognition.
Gifts and support for marriage, new babies, festivals, and birthdays.
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