Digital Marketing Specialist (Higher Education)

TL;DR

Digital Marketing Specialist (Higher Education): Executing specialized digital advertising campaigns for colleges and universities with an accent on data-driven optimization and performance tracking. Focus on managing SEM, social media, and programmatic media channels to drive measurable enrollment growth.

Location: Remote (US) or Hybrid in Raleigh, NC

Company

Full-service agency that partners with higher education institutions to strengthen brands and accelerate enrollment growth.

What you will do

• Execute digital advertising campaigns across SEM (Google Ads, Bing Ads), social media (Facebook, LinkedIn), and programmatic media (StackAdapt, YouTube).
• Collaborate with Marketing Strategists and Client Success Managers to implement and refine digital marketing strategies.
• Plan, implement tracking, and manage marketing metrics within platforms and dashboards.
• Analyze performance data using Google Analytics to make continuous campaign optimizations.
• Apply and maintain in-depth knowledge of CRO best practices across various digital media channels.

Requirements

• Bachelor's degree in Marketing or a related field, or equivalent experience.
• 2-3 years of experience in a comparable digital marketing role.
• Solid understanding of Google Analytics and digital marketing metrics for strategic decision-making.
• Obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
• Strong verbal, written, and interpersonal communication skills.
• Must be based in the US to align with US time zones.

Culture & Benefits

• Remote-first company environment with flexibility across all U.S. time zones.
• Investment in team member growth, well-being, and professional fulfillment.
• Collaborative problem-solving culture focused on the transformative power of education.
• Committed to Equal Employment Opportunity and a diverse, inclusive workplace.