Lifecycle Operations Manager (MarTech)

TL;DR

Lifecycle Operations Manager (MarTech): Defining the technical and operational vision for global lifecycle programs with an accent on experimentation, personalization, and multi-channel orchestration. Focus on architecting AI-driven automation, scaling CRM platforms for millions of users, and building robust data models for personalization.

Location: Remote (US). Not considering candidates residing in Alaska, Delaware, Iowa, Mississippi, Nebraska, South Dakota, West Virginia, and Wisconsin.

Salary: $117,300 – $169,000 (depending on US region)

Company

hirify.global empowers individuals to own their inner potential through health-tracking wearable technology and data-driven insights.

What you will do

• Define and own the technical roadmap for the lifecycle tooling ecosystem (e.g., Braze) to ensure data stability and governance.
• Collaborate with Data Engineering and Analytics to maintain source-of-truth lifecycle data models, events, and propensity models.
• Architect AI-driven automation workflows and internal tooling to eliminate repetitive production overhead.
• Systematize journey designs into robust, testable flows using scalable templates and modular components.
• Operationalize end-to-end A/B and multivariate tests, including audience configuration, randomization, and measurement.
• Manage reporting requirements for journey health, delivery monitoring, and experiment status dashboards.

Requirements

• 8+ years of deep experience in lifecycle or CRM operations.
• Proven track record of scaling MarTech platforms (like Braze) for millions of active users.
• Hands-on experience configuring personalized journeys within a marketing automation platform.
• Solid understanding of experiment design, including control vs test, holdouts, and bias avoidance.
• Technical proficiency with HTML and templating logic (e.g., Liquid).
• Experience partnering with data and engineering teams on complex integrations and data models.

Culture & Benefits

• Competitive salary and equity packages.
• Comprehensive health, dental, vision insurance, and mental health resources.
• Complimentary hirify.global Ring and employee discounts for friends and family.
• Generous time off: 20 days PTO, 13 paid holidays, and 8 flexible wellness days.
• Paid sick leave and parental leave.