Senior Digital Engagement Manager, Campaign Strategy (SaaS)

TL;DR

Senior Digital Engagement Manager (SaaS): Designing and executing integrated, data-driven B2B campaigns across the customer lifecycle with an accent on pipeline influence, customer growth, and retention. Focus on building scalable lifecycle programs, optimizing multi-channel execution, and leveraging AI tools for personalization.

Location: Must be based in the United States or Canada

Salary: $104,400 – $200,100 USD Annual

Company

Cloud-first, AI-powered platform enabling Communication Service Providers to simplify operations, reduce costs, and accelerate innovation.

What you will do

• Own campaign strategy and execution across acquisition, onboarding, adoption, and expansion lifecycle stages.
• Design multi-channel campaigns across email, web, and in-product surfaces aligned with Marketing and Customer Success priorities.
• Build scalable lifecycle programs based on audience segmentation and behavioral signals.
• Partner with Product Marketing, Demand Generation, and Sales to align messaging and targeting across the customer journey.
• Utilize AI-powered tools to enhance strategy, segmentation, and performance optimization.
• Analyze campaign performance, reporting on engagement, pipeline influence, and downstream impact.

Requirements

• 7–10+ years of experience in B2B marketing, campaign strategy, or digital engagement, preferably in SaaS or technology.
• Proven track record of designing multi-channel campaigns tied to pipeline or revenue outcomes.
• Hands-on experience with Salesforce and Salesforce Marketing Cloud.
• Strong analytical skills for data-driven targeting and optimization.
• Experience leveraging AI tools in a professional context.
• Must be based in the United States or Canada

Nice to have

• Experience with full-funnel campaign strategy, including demand generation.
• Familiarity with account-based marketing (ABM) and intent data platforms.
• Experience with digital experience platforms or web personalization.
• Bachelor's degree in Marketing, Business, or Communications.

Culture & Benefits

• Full-time employment with a remote-first work arrangement.
• Competitive base pay based on geographic location.
• Eligibility for performance-based bonuses.
• Access to a comprehensive benefits package.