Demand Generation Marketing Manager (Fintech)

TL;DR

Demand Generation Marketing Manager (Fintech): Driving qualified pipeline growth and brand visibility across enterprise government, utility, and insurance markets with an accent on digital strategy, ABM, and paid media. Focus on optimizing multi-channel campaigns, translating complex payment technology into compelling content, and leveraging AI for performance analysis.

Location: Hybrid (Boston, MA) — 1-2 days in office required

Salary: $105,000 - $125,000 USD

Company

hirify.global is a fast-growing fintech leader focused on reducing digital exclusion and simplifying payments for essential services.

What you will do

• Own end-to-end digital demand generation programs across paid search, paid social, display, and ABM platforms.
• Launch, monitor, and optimize campaigns with a focus on lead quality and revenue impact within long enterprise sales cycles.
• Design tailored digital strategies for enterprise buyers in government, utility, and insurance verticals.
• Partner with product marketing to translate complex payment technology and compliance topics into clear digital content.
• Apply AI and automation to enhance campaign optimization, performance analysis, and content experimentation.
• Manage digital marketing budgets and develop reporting to communicate marketing's contribution to pipeline and revenue.

Requirements

• 5+ years of experience in B2B digital marketing, ideally within fintech, SaaS, or enterprise software.
• Proven experience driving demand generation via paid media, ABM platforms, and digital content channels.
• Experience marketing to government, utility, or insurance audiences strongly preferred.
• Proficiency with Google Ads, LinkedIn Advertising, CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).
• Strong analytical mindset with the ability to tie marketing efforts to pipeline and revenue.
• Must be based in or able to work from Boston, MA (Hybrid).

Culture & Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.
• 401(k) plan with company match.
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
• Paid parental leave and Backup Care.
• Tuition reimbursement and Employee Resource Groups (ERGs).
• Award-winning, purpose-driven environment recognized as a Top Workplace.