ATL Marketing Manager (Automotive)

TL;DR

ATL Marketing Manager (Automotive): Planning and optimizing performance-driven brand campaigns across traditional and digital channels with an accent on measurement, attribution, and budget management. Focus on analyzing campaign performance, uncovering growth opportunities, and building data-backed business cases for brand initiatives across Europe.

Location: Spain, Madrid, with working-from-home options.

Company

hirify.global is a listed public company in the automotive industry, operating leading brands Autohero and Wirkaufendeinauto.de across Europe.

What you will do

• Plan, launch, and optimize performance-driven campaigns across TV, OOH, Radio, Streaming, and YouTube.
• Develop and implement innovative measurement and attribution methods for marketing effectiveness.
• Analyze campaign performance using KPIs and core business data to identify growth opportunities.
• Strategically manage and allocate marketing budgets for efficient customer acquisition and brand growth.
• Build data-backed business cases for brand initiatives and manage media partner relationships.
• Collaborate with creative and production teams, leveraging data insights for impactful campaigns.

Requirements

• 2+ years of experience managing and scaling online and/or offline marketing campaigns.
• Advanced analytical skills and a data-driven approach, proficient in Excel.
• Strong attention to detail and structured mindset for project management.
• Experience managing agency and media supplier relationships.
• Fluency in English is essential.

Nice to have

• Experience with SQL or BigQuery.
• Experience with programmatic media buying.
• Experience in shaping creative strategy and direction.
• Fluency in an additional European language (German, Spanish, Swedish, or Portuguese).

Culture & Benefits

• Working-from-home options, flexible working hours, and 30 days of vacation.
• Dedicated education budget for personal and professional growth.
• Discounts on well-known brands and special offers on used cars.
• International and diverse working environment with over 90 nationalities.
• Free access to Headspace for mental well-being.

Hiring process

• Apply by uploading your CV in English with your earliest starting date and salary expectations.