Lifecycle & Automation Lead (AI)

Location: Tel-Aviv, Israel

Company

hirify.global is a consumer cybersecurity company protecting millions of people across devices, accounts, and digital touchpoints.

What you will do

• Own the end-to-end communications stack across Customer.io, Retell, Twilio, and related tools.
• Build and maintain lifecycle flows, integrations, automations, and technical documentation.
• Implement governance including send-frequency logic, suppression rules, fallback handling, and data hygiene.
• Identify lifecycle gaps and revenue opportunities such as upsell, win-back, and churn-prevention sequences.
• Design, launch, and optimize experiments using AI-powered messaging skills and agents.
• Create playbooks, templates, and guardrails that enable Growth, Marketing, and Product to work independently.

Requirements

• 3+ years of experience in lifecycle, CRM, growth, marketing operations, or another technical role.
• Hands-on experience building complex flows with Customer.io, Braze, Iterable, Klaviyo, Retell AI, or an equivalent platform.
• Experience building and maintaining AI skills or agents.
• Confidence working with APIs, webhooks, event-based data models, and data structures.
• Ability to read documentation, debug integrations, and collaborate effectively with backend engineers.
• Systems-thinking approach and strong focus on revenue impact; this is an individual contributor role with potential to build and lead a small team.

Culture & Benefits

• Transparent, feedback-driven, and collaborative working environment.
• Opportunity to work on consumer cybersecurity products protecting millions of users.
• Team dinners, company trips, and shared celebrations.
• Fast-paced environment with opportunities for rapid professional growth.