Audience Selection Professional (CRM)

TL;DR

Audience Selection Professional (CRM): Building and deploying targeted customer communications at scale with an accent on technical audience selection and segmentation logic. Focus on executing end-to-end campaigns using Unica and SQL to ensure accuracy, compliance, and high-performing data-driven marketing activity.

Location: Must be based in the UK (Bristol, Doncaster, Birmingham, or London). The role operates on a hybrid model requiring 3 days per week in the office.

Company

hirify.global is a leading telecommunications provider in the UK, operating brands including EE, BT, and Plusnet to deliver connectivity at scale.

What you will do

• Build and execute campaign selections using decisioning tools within agreed SLAs.
• Translate marketing briefs into technical audience segmentation logic.
• Perform data quality checks to ensure accuracy and GDPR compliance.
• Apply targeting and customer journey rules to optimize communications.
• Collaborate with marketing stakeholders to deliver multi-channel campaigns.
• Use customer data to drive decisioning and improve campaign performance.

Requirements

• Proven experience using Unica is critical for this role.
• Strong SQL skills for querying and manipulating customer datasets.
• Experience in campaign delivery, CRM, or audience selection environments.
• Ability to translate business briefs into technical data selections.
• Strong attention to detail with a focus on data governance and quality.
• Must be able to work from a designated UK office 3 days per week.

Nice to have

• Experience with other decisioning tools like Pega, Adobe Campaign, or NBA.
• Knowledge of GDPR and compliant use of customer data.
• Background in telecoms, retail, or high-volume customer environments.
• Experience working in agile teams.

Culture & Benefits

• 10% on-target annual bonus.
• Market-leading pension scheme (5% employee / 10% employer contribution).
• Access to 24/7 online private GP for you and your family.
• Equalized maternity, paternity, and adoption leave (18 weeks full pay).
• Market-leading paid carers leave.
• Discounted EE and BT products, including mobile and broadband.