Product Marketing Specialist (Membership)

TL;DR

Product Marketing Specialist (Membership): Designing and optimizing direct sales marketing funnels to drive revenue and membership growth with an accent on data-driven decision making and human psychology. Focus on executing multi-channel campaigns and refining audience segmentation to increase customer lifetime value.

Location: Hybrid (Malaysia)

Company

hirify.global is a global education platform focused on personal growth and transformative learning.

What you will do

• Design and optimize direct sales marketing strategies to hit revenue and performance targets.
• Collaborate with content creators to develop compelling marketing collateral and sales materials.
• Plan and manage multi-channel campaigns across email, social, and paid ads to convert the top of the funnel.
• Analyze funnel and campaign performance to translate data into actionable insights.
• Refine audience segmentation and personalization to boost conversion rates.
• Partner with the Membership Business Unit to align marketing efforts with business goals.

Requirements

• 3+ years of experience in product marketing, campaign management, or a related field.
• Proven track record of planning and executing successful direct sales marketing campaigns.
• Strong understanding of funnel marketing, human psychology, and high-converting content.
• Proficiency with marketing analytics tools and data-driven decision making.
• Must be based in Malaysia for hybrid work.
• Demonstrated proficiency in using AI tools within a marketing context.

Nice to have

• Experience with membership or subscription-based products.
• Familiarity with paid advertising platforms and advanced segmentation strategies.
• Bachelor’s degree in Marketing, Business, or a related field.