Marketing Director

TL;DR

Marketing Director (Marketing): Drive hirify.global Group’s global brand growth and strengthen competitive positioning in creative technology with an accent on strategic marketing leadership, brand & market positioning, and product marketing/GTM execution. Focus on building data-driven acquisition and retention programs, optimizing digital performance (SEO/SEM/paid social), and leading partnerships and a high-performing marketing team.

Location: Bandar Sunway, Selangor, Malaysia (On-site)

Company

hirify.global develops creative technology products and software for content creators and software users.

What you will do

• Develop and implement short-term, high-impact marketing strategy aligned with business objectives and advise executive leadership.
• Own global brand presence and ensure consistent brand messaging across channels.
• Lead product marketing and go-to-market strategy for new products, including segment positioning and differentiation.
• Design data-driven acquisition, engagement, and retention campaigns and optimize ROI and audience targeting using performance analytics.
• Oversee digital and performance marketing including SEO, SEM, content strategy, email, affiliate, and paid social to support SaaS growth.
• Identify and manage strategic partnerships; collaborate with agencies and partners to improve campaign performance; manage marketing budget and lead/mentor the marketing team.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree is an advantage.
• 10+ years of marketing leadership experience, preferably in software, technology, or creative industries.
• Proven success leading marketing strategies and growth hack for SaaS, cloud-based platforms, or digital products.
• Experience with global brand management, especially in creative tech or software.
• Strong leadership and team-building skills with a focus on collaboration, creativity, and innovation.
• Exceptional communication and interpersonal skills to work with cross-functional teams and C-level executives.

Culture & Benefits

• Additional annual leave credited yearly.
• Medical and insurance coverage.
• Optical and dental subsidies.
• Training and guidance opportunities to build confidence and grow.
• Diverse, collaborative environment focused on innovation and stepping out of comfort zones.