Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Driving user acquisition, retention, and brand awareness for a leading insurance platform with an accent on performance marketing and cross-channel strategy. Focus on scaling high-growth campaigns across Meta, Google, and TikTok while optimizing CAC and ROAS.

Location: Hybrid in London, United Kingdom

Salary: £90,000 – £110,000 per annum

Company

hirify.global is a fintech company that developed the leading insurance platform in Southeast Asia, serving over 8 million users.

What you will do

• Own and drive the full marketing strategy (digital, brand, content, and campaigns) for London and regional Southeast Asian markets.
• Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, and CRM.
• Plan and execute performance marketing initiatives focused on KPIs such as CAC, ROAS, and conversion rates.
• Build and lead the content marketing engine, including blogs, video scripts, and landing pages.
• Manage creative production by coordinating with internal teams and external agencies.
• Collaborate with product, design, sales, and data teams to align marketing efforts with business goals.

Requirements

• 4–7 years of experience in marketing with a proven track record in strategic planning and execution.
• Strong expertise in performance marketing, digital strategy, and cross-functional campaign leadership.
• Proficiency in paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
• Strong data literacy with the ability to translate analysis into clear strategic decisions.
• Must be based in London with flexibility for hybrid work.

Nice to have

• Experience in high-growth tech or fintech environments.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, and Hotjar.
• Background in brand development, influencer partnerships, or event marketing.
• Experience managing or mentoring junior marketers.

Culture & Benefits

• Competitive compensation with performance bonuses.
• Ownership of high-impact marketing campaigns with regional exposure.
• Fast-growth environment emphasizing ownership, speed, and outcomes over hierarchy.
• Hybrid work flexibility with high autonomy.