Product Marketing Leader (Fintech)

TL;DR

Product Marketing Leader (Fintech): Leading the go-to-market strategy and execution for core payroll and HR products with an accent on portfolio-level positioning and cross-functional alignment. Focus on translating market insights into actionable GTM plays and growing a high-impact team of product marketers.

Location: Must be based in the US or Canada. Hybrid (2-3 days in office) for Denver, San Francisco, and New York; Remote available for other listed US cities and Toronto.

Salary: $190,000 - $280,000 (USD) / CAD 175,000 - 230,000

Company

hirify.global is a platform helping small businesses manage payroll, health insurance, 401(k)s, and HR.

What you will do

• Lead product positioning and portfolio-level messaging across target audiences to ensure market differentiation.
• Architect and execute GTM strategies, including customer segmentation, pricing, and adoption motions.
• Synthesize market research, customer insights, and usage data into actionable strategic plans.
• Manage and develop a team of full-stack product marketers, fostering a culture of insight-driven thinking.
• Orchestrate alignment and accountability across Product, Sales, Marketing, and Customer Experience teams.
• Define success metrics and lead the iterative optimization of GTM performance.

Requirements

• 10+ years in marketing, PMM, or product management, with 6+ years specifically in product marketing.
• Proven success leading portfolio-level GTM strategy across multiple products and audiences.
• Strong people management experience with a track record of coaching high-performing PMMs.
• Ability to balance strategic planning with hands-on execution in ambiguous environments.
• Deep expertise in customer segmentation, positioning, and pricing.
• Must be based in the US or Canada.

Nice to have

• Experience in SMB, fintech, or HR/benefits/payroll tech.
• Experience in a complex multi-audience business.

Culture & Benefits

• Competitive base pay, comprehensive benefits, and equity (RSUs).
• Mission-driven environment focused on growing the small business economy.
• Emphasis on AI fluency, with expectations for all team members to engage with AI tools.
• Flexible work arrangements depending on location (Hybrid/Remote).