Director Growth Marketing (Fintech)

TL;DR

Director Growth Marketing (Fintech): Developing and executing regional marketing strategies to drive new customer acquisition in North America with an accent on demand generation and funnel optimization. Focus on designing integrated omnichannel campaigns, reducing CAC, and leveraging AI-powered tools to enhance targeting.

Location: Hybrid (Toronto, ON) — Must work three days a week at the Toronto office

Salary: $157,000 – $167,000 CAD per year

Company

hirify.global is a leading global audit and accounting software fintech company with over 30 years of industry experience.

What you will do

• Own the North American growth marketing strategy specifically for new business acquisition.
• Plan and execute integrated omnichannel campaigns including email, webinars, paid media, and account-based marketing (ABM).
• Develop ICP and key buyer personas to architect efficient regional buying journeys.
• Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
• Manage regional budgets and report on KPIs such as CPL, MQLs, and pipeline contribution.
• Drive the adoption of AI-powered tools to enhance targeting and accelerate campaign execution.

Requirements

• 8+ years of experience in B2B marketing with a focus on demand generation and new business growth.
• Proven success driving pipeline and revenue in North American SaaS or tech markets.
• Deep expertise in HubSpot, Marketo, and Salesforce.
• Strong analytical skills with experience in performance reporting and attribution models.
• Must be based in Toronto, ON, and able to work from the office three days a week.

Nice to have

• Experience within the accounting or audit industry.
• Experience leveraging AI marketing tools for predictive scoring and intent data.

Culture & Benefits

• Collaborative and inclusive culture focused on knowledge sharing.
• Flexible work options and generous time-off policies for healthy work-life balance.
• Competitive compensation including health insurance and retirement plans.
• Regular recognition programs, performance bonuses, and clear career growth opportunities.
• Opportunity to collaborate with a diverse, global team on international projects.