Head Of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Defining and executing integrated marketing strategies across retail and institutional channels with an accent on digital transformation, personalization, and AI-enabled marketing capabilities. Focus on driving advisor acquisition, product adoption, and delivering differentiated client experiences within the Canadian investment landscape.

Location: Hybrid role based in Toronto, Canada.

Salary: $140,000 – $225,000 CAD.

Company

hirify.global is a leading international financial services organization providing asset management, wealth, and insurance solutions to individuals and institutions worldwide.

What you will do

• Define and execute integrated marketing strategies across retail and institutional channels aligned with business priorities.
• Lead go-to-market planning for the full product shelf including mutual funds, ETFs, and managed solutions.
• Design end-to-end advisor and institutional client journeys to drive acquisition, engagement, and retention.
• Advance the digital marketing ecosystem by leveraging automation, CRM, and data platforms.
• Identify and scale AI-enabled solutions to enhance targeting, content relevance, and performance.
• Lead and develop a high-performing team across product marketing, digital, and client engagement.

Requirements

• 12+ years of progressive marketing experience in asset management, wealth management, or financial services.
• Proven success leading multi-channel, integrated marketing strategies with measurable business outcomes.
• Deep knowledge of the Canadian investment landscape, advisor distribution models, and institutional sales cycles.
• Expertise in MarTech stack design and integration such as Salesforce CRM, Adobe, or Pardot.
• Strong analytical mindset with experience in client data architecture and KPI frameworks.
• Bilingualism in English and French is required for Quebec-based interactions.

Nice to have

• Advanced degree or industry designation such as MBA, CFA, CIM, or CSC.

Culture & Benefits

• Hybrid work model offering flexibility between office and virtual environments.
• Participation in discretionary incentive plans based on individual and company performance.
• Commitment to diversity, inclusion, and employee empowerment.
• Access to dynamic colleagues and leadership development opportunities.