Vertical Marketing Lead (Fintech)

TL;DR

Vertical Marketing Lead (Fintech): Driving strategy and execution for industry-specific positioning and go-to-market initiatives within a priority marketplace segment with an accent on product packaging, partner strategy, and pipeline acceleration. Focus on translating complex AI-driven identity solutions into compelling narratives that resonate with economic buyers and technical stakeholders.

Location: Must be based in the United States

Salary: $175,000 – $215,000

Company

hirify.global is building the identity trust infrastructure for the digital economy, verifying identities in real time to prevent fraud for businesses and governments.

What you will do

• Define and execute vertical marketing strategy for the marketplace GTM Pod.
• Develop ICPs, value propositions, and competitive positioning aligned with sales motions.
• Translate complex AI-driven capabilities into industry-specific messaging.
• Deliver field-ready enablement tools including decks, playbooks, and battlecards.
• Coordinate integrated campaign strategies across email, webinars, and paid channels.
• Partner with RevOps to define success metrics and analyze performance.

Requirements

• Must be based in the United States
• 6–8 years of B2B marketing experience in high-growth SaaS, fintech, or identity/fraud sectors.
• Proven success driving measurable pipeline and revenue impact through vertical marketing.
• Ability to translate complex data-centric technology into clear industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders.
• Strong analytical rigor and project management skills.

Culture & Benefits

• Competitive compensation including equity and bonus.
• Opportunity to work on complex, high-impact identity trust infrastructure.
• Collaborative environment working across product, sales, and data science teams.
• Emphasis on autonomy and ownership in a fast-paced environment.
• Equal opportunity employer committed to diversity and inclusion.