Senior Manager, Brand Marketing (AI)

TL;DR

Senior Manager, Brand Marketing (AI): Developing and scaling top-of-funnel channels and integrated campaigns to drive predictable revenue for an AI-powered business platform with an accent on channel strategy and AI workflow integration. Focus on building measurement frameworks for brand success, optimizing creative iterations via AI, and connecting awareness to measurable pipeline.

Location: Must be commutable to the NYC headquarters (in-office 3–4 days per week, required Tuesdays and Thursdays)

Salary: $170,000–$205,000 + equity

Company

AI-powered platform helping over 120,000 service businesses manage appointments and grow revenue.

What you will do

• Architect and scale new top-of-funnel channels from pilot tests to predictable revenue drivers.
• Execute integrated campaigns flowing from ad impressions through landing pages, email nurture, and sales talk tracks.
• Embed AI into brand marketing workflows for research, creative iteration, and performance analysis.
• Establish measurement frameworks to track incrementality, lift, and business impact across offline and broad-reach tactics.
• Own the P&L for channels and partner with Analytics to validate efficiency and investment decisions.
• Brief and collaborate with Creative and Brand teams to produce breakthrough work for service business owners.

Requirements

• 6+ years of integrated brand marketing experience at high-growth companies.
• Proven track record of building AI-powered workflows to optimize brand or marketing functions.
• Experience owning high-ambiguity initiatives and defining channel strategy from scratch.
• Deep expertise in 2-3 top-of-funnel channels such as podcast advertising, OOH, CTV, or influencer partnerships.
• Experience implementing measurement frameworks for offline or broad-reach channels.
• Must be based in or commutable to New York, NY.

Nice to have

• Experience bringing AI products to market or differentiating them in crowded landscapes.
• Prior experience at companies that scaled from $20M to $500M ARR.

Culture & Benefits

• Competitive health and dental insurance effective on day one.
• Flexible PTO and paid parental leave.
• In-office lunch twice per week and late-night dinner stipends for NYC/SF employees.
• 401k eligibility starting from the first day of employment.
• Annual stipend for professional development and access to Wellhub corporate wellness platform.
• Fertility and adoption benefits via Carrot and Kindbody.