Director, Global Digital Campaigns (AI)

TL;DR

Director, Global Digital Campaigns (AI): Building and evolving the global digital marketing and campaign engine to drive demand and pipeline with an accent on AI-enabled workflows and integrated channel strategies. Focus on optimizing paid media, search, and conversion paths while scaling marketing productivity through practical AI application.

Location: Hybrid (Boston, MA, USA)

Salary: $160,000–$180,000 base / $190,000–$260,000 OTE per year

Company

hirify.global is a leader in digital employee experience (DEX) management software, providing IT leaders with insights to proactively optimize employee digital environments.

What you will do

• Define and execute the global strategy for digital marketing and integrated campaigns across priority audiences and regions.
• Manage the digital growth engine including paid media, SEO/GEO, landing pages, and conversion optimization.
• Integrate AI into the campaign lifecycle to automate research, personalization, and performance analysis.
• Collaborate with Product Marketing and Sales to align campaign narratives with pipeline and revenue goals.
• Lead and develop the global campaigns team, establishing clear priorities and operating discipline.
• Analyze performance metrics, such as ROI and funnel progression, to optimize budget and investment.

Requirements

• 10+ years of B2B marketing experience in enterprise SaaS, IT, or cybersecurity.
• Proven track record of owning pipeline and revenue-related marketing outcomes.
• Deep fluency in paid media, search, SEO, and campaign analytics.
• Hands-on experience applying AI to real-world marketing workflows and productivity.
• Strong executive presence and ability to manage agencies and cross-functional stakeholders.
• Must be based in or able to work from the Boston, MA area due to the hybrid work model.

Culture & Benefits

• Hybrid work model balancing office presence and remote flexibility.
• Unlimited vacation and 11 company-paid holidays.
• 100% covered health, dental, and vision insurance.
• 401(k) plan with up to 4% company matching.
• Professional training platforms and parental leave (up to 16 weeks for primary caregivers).