CRM Marketing Manager

TL;DR

CRM Marketing Manager (Digital Marketing): Managing the activation of customer data to develop and execute an end-to-end CRM strategy with an accent on multi-channel communications including email, push, and in-app messaging. Focus on technical campaign setup in Salesforce Marketing Cloud, data-driven retention strategies, and performance analysis.

Location: Must be based in Madrid, Spain (Hybrid role with home office flexibility).

Company

A global tech platform for culture and live entertainment, revolutionizing how people discover experiences through data-driven technology.

What you will do

• Develop and execute end-to-end CRM strategies and multi-channel communication plans.
• Manage technical campaign setups and user journeys within Salesforce Marketing Cloud.
• Refine retention strategies to deliver an outstanding customer experience.
• Define, track, and analyze success metrics for all marketing activities.
• Own weekly and monthly reporting, including ad-hoc deep dives into campaign performance.
• Collaborate with the team to optimize workflows and maintain high motivation.

Requirements

• 2-3 years of experience in Digital Marketing and CRM.
• Fluent English communication skills.
• Proficiency in Salesforce Marketing Cloud.
• Strong technical skills in SQL and AMPScript.
• Analytical mindset with experience in A/B testing and dynamic templates.
• Ability to work in a fast-paced environment with strong organizational skills.

Culture & Benefits

• Health insurance and flexible remuneration options.
• 40% discount on all hirify.global events and experiences.
• Gympass (Wellhub) membership and language lessons.
• Flexible schedule and home office friendly policy.
• Free food, drink, and fruit provided at the office.
• Opportunity for professional growth in a high-growth global company.