CRM Manager (Mobile Gaming)

TL;DR

CRM Manager (Mobile Gaming): Driving user retention, engagement, and monetization for a global fitness app with an accent on LiveOps and gamified lifecycle strategies. Focus on orchestrating personalized multi-channel campaigns, optimizing the CRM funnel, and leveraging data to enhance the user journey within a mobile gaming ecosystem.

Location: Hybrid role based in Barcelona or Paris

Company

hirify.global is a mission-driven mobile app that rewards users for walking, combining gamification and lifestyle to improve health and wellbeing for over 15 million users worldwide.

What you will do

• Define and execute the CRM strategy to drive retention, engagement, and monetization.
• Plan and execute live events and personalized campaigns using LiveOps techniques.
• Own the end-to-end CRM funnel, including push notifications, in-app messages, and email.
• Collaborate with product and marketing teams to integrate campaigns into the app's ecosystem.
• Utilize tools like Braze, Leanplum, or Iterable to automate and optimize campaigns.
• Analyze user behavior and churn patterns to develop actionable insights and improve KPIs.

Requirements

• 3+ years of CRM experience in the mobile app or gaming industry.
• At least 2 years of focused experience in LiveOps.
• Mastery of mobile CRM tools such as Braze, Leanplum, or Iterable.
• Strong proficiency in data analysis, cohort analysis, and campaign optimization.
• Fluent in English (French proficiency is a strong plus).
• Ability to work in a hybrid environment in Barcelona or Paris.

Nice to have

• Background in designing gamified rewards systems or loyalty programs.
• Familiarity with mobile app monetization strategies and free-to-play (F2P) models.
• Experience working in cross-functional teams across product, design, and analytics.
• Passion for health, fitness, and lifestyle apps.

Culture & Benefits

• Mission-driven work with real ownership and global impact.
• Supportive international team with regular company events and offsites.
• Wellness allowance and private healthcare (Alan).
• Meal vouchers and Friday team lunches.
• Hybrid working culture with international flexibility.
• 4 additional hirify.global holiday days.