Senior Field Marketing Manager (SMB, US)

TL;DR

Senior Field Marketing Manager (SMB, US): Leading the strategy and end-to-end execution of integrated marketing programs for the US SMB segment with an accent on pipeline growth, sales alignment, and data-driven performance. Focus on designing targeted demand generation campaigns, optimizing sales enablement, and leveraging modern marketing tactics to accelerate deal velocity.

Location: Must be based in the US (AMER region)

Salary: $48,850—$164,800 USD

Company

A global HR-tech platform enabling businesses to recruit, pay, and manage international teams through a future-focused, asynchronous work culture.

What you will do

• Serve as the dedicated marketing liaison to SMB Sales leadership to translate regional priorities into actionable execution plans.
• Own and refine the US SMB marketing strategy to reach target audiences and align with commercial objectives.
• Execute measurable demand and field marketing programs, including digital performance marketing, executive roundtables, and regional campaigns.
• Optimize sales enablement and nurturing programs, including post-event follow-ups and automated tracks.
• Collaborate with Customer Success to develop local case studies and testimonials.
• Establish and track Marketing KPIs to report performance data to senior stakeholders.

Requirements

• Native proficiency in English (written and verbal)
• Must be based in the US (AMER region)
• Several years of relevant B2B marketing experience, preferably in high-growth environments.
• Proven track record in field marketing or demand generation with a focus on sales pipeline creation.
• Deep understanding of the SMB segment within Start-up, SaaS, HR-tech, or Fintech spaces.
• Expertise in modern marketing tactics and proficiency with tools like HubSpot, Salesforce, or Monday.com.

Nice to have

• Experience working in a hirify.global environment.

Culture & Benefits

• Fully hirify.global and asynchronous work environment.
• Flexible paid time off and flexible working hours.
• 16 weeks paid parental leave.
• Stock options and learning budget.
• Home office budget and IT equipment provided.
• Mental health support services.

Hiring process

• Interview series (recruiter, manager, peer, sales, executive) spanning roughly 3 hours over 3 weeks.
• Prior employment verification check.