Vertical Marketing Lead (Fintech)

TL;DR

Vertical Marketing Lead (Fintech/AI): Leading strategy and execution for the Public Sector POD to drive pipeline and revenue growth with an accent on vertical positioning and solution packaging. Focus on translating complex AI-driven capabilities into compelling industry narratives and developing field-ready enablement tools.

Location: Hybrid - Washington DC

Salary: $175K – $210K base + Equity + Bonus

Company

hirify.global is building the identity trust infrastructure for the digital economy to verify identities in real time and eliminate identity fraud.

What you will do

• Define and execute the vertical marketing strategy for the Public Sector GTM Pod.
• Develop ICPs, value propositions, and competitive positioning aligned to the sales motion.
• Collaborate with Product and Data Science to embed AI-driven insights into vertical narratives.
• Create field-ready enablement materials including decks, playbooks, and ROI tools.
• Coordinate integrated campaign strategies across email, webinars, and organic channels.
• Establish and track KPIs tied to pipeline, revenue contribution, and win rates.

Requirements

• 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, or fraud environments.
• Proven success in driving measurable pipeline and revenue via vertical marketing initiatives.
• Ability to translate complex AI-driven or data-centric technology into clear industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders.
• Strong analytical rigor and project management skills.
• Must be based in or able to work in a hybrid setup in Washington DC.

Culture & Benefits

• High-responsibility environment for critical thinkers who act like owners.
• Comprehensive compensation package including base salary, equity, and annual bonuses.
• Opportunity to work on complex problems with significant impact on businesses and governments.
• Equal opportunity employer valuing diversity and inclusion.