Financial Services And Trading Growth Marketing Director

TL;DR

Financial Services And Trading Growth Marketing Director (B2B Growth Marketing): Lead and scale global growth marketing strategies (bowtie) for Financial Services and Trading to drive pipeline creation and progression to won revenue, spanning new customer acquisition and customer growth. Focus on full-funnel integrated campaigns across digital, events, ABM, and paid media, and on performance optimization using marketing automation, analytics, CRM tools, and AI-enabled intent signals.

Company

hirify.global provides global data and analytics for renewables, energy, and natural resources industries.

What you will do

• Own the global growth marketing strategy for Financial Services and Trading, aligning integrated marketing plans to vertical revenue goals and building regional nuances.
• Lead a vertical growth marketing team to develop and execute integrated full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, and webinars.
• Performance manage programs and continuously optimize plans to deliver KPIs tied to ARR, NRR, and GRR.
• Ensure alignment across event marketing, product marketing, digital demand, lead management, and corporate marketing to orchestrate executions and optimizations.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.
• Use marketing automation, analytics, and CRM tools (e.g., Salesforce, Dreamdata, Supermetrics) to manage campaign journeys, nurture processes, and optimization; leverage AI and intent data (e.g., Bombora, 6sense) to identify buying groups and signals.

Requirements

• Extensive B2B marketing experience in a global growth, demand gen, customer marketing, or performance marketing leadership role.
• Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and channels (digital and events).
• Deep familiarity with marketing analytics and automation platforms (e.g., Salesforce, Pardot, Dreamdata, Supermetrics).
• Experience adopting AI and leveraging intent data to enable pipeline creation and progression (e.g., Bombora, 6sense).

Culture & Benefits

• High-performance, continuous-improvement culture focused on exceeding marketing goals and OKRs.
• Collaboration across vertical sales, product commercial leadership, and multiple marketing teams in a global matrixed organization.
• Emphasis on driving efficiencies and effectiveness through adoption of AI.
• Regular KPI reporting and actionable insights to senior stakeholders to improve performance based on learnings.

Hiring process

• Interviews focused on growth marketing strategy, full-funnel execution, and performance optimization experience.
• Evaluation of cross-functional leadership and ability to lead through ambiguity in a global matrixed environment.