Digital Marketing Manager (Healthcare)

TL;DR

Digital Marketing Manager (Healthcare): Developing and executing multi-channel marketing campaigns to drive engagement and lead generation with an accent on ABM strategies, search optimization, and data-driven performance analysis. Focus on managing complex campaign workflows, collaborating with cross-functional stakeholders, and leveraging marketing technology to optimize ROI.

Location: Hybrid (8 days/month in London, UK)

Company

A global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.

What you will do

• Oversee up to 80 comprehensive marketing campaigns across digital advertising, email, and webinars.
• Develop audience targeting and segmentation frameworks to ensure campaign precision.
• Manage search strategy including SEM and SEO initiatives in collaboration with external vendors.
• Partner with product marketing and divisional leads to align strategies with business goals.
• Monitor KPIs across digital channels and provide data-driven recommendations to boost ROI.
• Utilize marketing technology platforms like Demandbase, Domo, and Google Analytics to track performance.

Requirements

• Minimum 5 years of experience in marketing strategy and campaign management.
• Hands-on experience with ABM platforms, CRM systems (Salesforce), and marketing automation (Marketo/HubSpot).
• Proven ability to analyze data and translate results into actionable strategies.
• Strong project management skills with the ability to manage risks and stakeholder expectations.
• Experience using generative AI tools for content and campaign development.
• Must be able to work hybrid in London, UK (8 days/month).

Nice to have

• Prior experience in or familiarity with healthcare marketing.

Culture & Benefits

• Collaborative environment focused on shared goals and building lasting partnerships.
• Opportunity to work in a dynamic, fluid environment with diverse B2B and B2C marketing challenges.
• Emphasis on continuous improvement and data-driven decision-making.