Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Driving user acquisition, retention, and brand awareness for a leading insurance platform with an accent on performance marketing and cross-channel campaign execution. Focus on scaling growth across London and Southeast Asian markets, optimizing CAC/ROAS, and building a high-impact content engine.

Location: Based in London with remote/hybrid work flexibility

Salary: £90,000 – £110,000 base salary per annum

Company

A leading insurance platform in Southeast Asia digitizing the insurance industry with over 8 million users.

What you will do

• Own and drive the full marketing strategy (digital, brand, content, and campaigns) for London and regional SEA markets.
• Lead cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, and CRM.
• Execute performance marketing initiatives focused on clear KPIs: CAC, ROAS, and CTR.
• Build the content marketing engine, including blogs, video scripts, landing pages, and messaging.
• Manage creative production with internal teams and external agencies/freelancers.
• Collaborate with product, design, and data teams to align marketing with business goals.

Requirements

• 4–7 years of experience in marketing with a mix of strategic planning and execution.
• Proven track record in performance marketing and digital strategy.
• Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
• Strong data literacy and ability to translate results into strategic decisions.
• Must be based in London.

Nice to have

• Experience in high-growth tech or fintech environments.
• Familiarity with tools like Google Analytics, Meta Ads Manager, HubSpot, and Hotjar.
• Background in brand development, influencer partnerships, or event marketing.
• Experience managing or mentoring junior marketers.

Culture & Benefits

• Competitive compensation with performance bonuses.
• High autonomy and ownership of high-impact campaigns with regional exposure.
• Fast-growth startup environment valuing speed and outcomes over process and hierarchy.
• Hybrid work flexibility.