Senior Integrated Growth Marketing Manager

TL;DR

Senior Integrated Growth Marketing Manager: Building and optimizing demand generation engines to drive revenue growth for global risk data and expertise, with an accent on integrated demand and lead generation programs, target audience understanding, and pipeline velocity. Focus on leveraging content, digital channels, and GTM tools for scalable and measurable demand generation.

Location: Hybrid in London, United Kingdom (three days a week in office expected).

Salary: £65,000–£85,000

Company

hirify.global is a leading strategic data, analytics, and technology partner to the global insurance industry, providing AI-powered risk modeling and advanced analytics solutions for over 50 years.

What you will do

• Own the demand waterfall from target account identification through opportunity creation, driving pipeline velocity and deal quality.
• Build and execute content-driven integrated campaigns combining digital, field marketing, and personalized outreach.
• Oversee and integrate high-impact field programs, turning them into pipeline-generating activities.
• Optimize digital channels and build programs leveraging intent data and firmographic insights.
• Partner with Sales to manage the handoff from marketing-generated interest to sales-qualified opportunities.
• Deploy and optimize GTM tools, building the martech stack for scalable and measurable demand generation.

Requirements

• Proven expertise in demand generation strategy and execution in complex B2B environments.
• Deep technical proficiency with modern GTM tools including ABM platforms (e.g., 6 Sense, Demandbase), data enrichment, and marketing automation systems (e.g., Pardot, Eloqua, Marketo).
• Highly analytical mindset with proven ability to define demand metrics, analyze campaign performance, and optimize budgets based on ROI.
• Excellent cross-functional collaboration skills, particularly with Sales, to build productive partnerships and strong feedback loops.
• Strategic thinker with a bias toward experimentation, staying current with emerging marketing technologies and AI-native platforms.
• Strong project management abilities to manage multiple integrated campaigns simultaneously.
• BA in marketing, communications, or related field.
• 10+ years of integrated marketing experience.
• Ability to successfully work in a hybrid environment with in-office expectations of three days a week in London.

Culture & Benefits

• Competitive compensation package aligned with market benchmarks and individual experience.
• Benefits portfolio including medical coverage, life insurance, and pension plans.
• Commitment to inclusivity, employee engagement, and wellbeing (Great Place to Work certified).
• Support for continued growth through professional development and tuition benefits.
• Work environment focused on well-being, wellness initiatives, fitness programs, and team-building activities.