Director, Marketing

TL;DR

Director, Marketing: Developing and executing integrated marketing strategies to drive revenue growth and strengthen brand awareness with an accent on demand generation, brand positioning, and multi-channel campaign management. Focus on leading high-performance teams, optimizing marketing ROI, and aligning cross-functional efforts with commercial objectives.

Location: Must be based in the UK (Hybrid/Remote options available in Basingstoke or London).

Company

hirify.global is a specialized organization focused on authentication and security solutions.

What you will do

• Develop and execute integrated marketing strategies aligned with organizational goals and revenue targets.
• Lead brand strategy, positioning, and visual identity across all channels.
• Manage annual marketing plans, budgets, and resource allocation to maximize ROI.
• Direct demand generation and direct marketing campaigns to drive customer acquisition and retention.
• Oversee digital marketing strategy, including SEO, SEM, website optimization, and analytics.
• Lead, coach, and develop the marketing team while fostering cross-functional collaboration with sales and product leadership.

Requirements

• Must be based in the UK.
• Proven experience in developing and executing integrated marketing strategies.
• Strong leadership skills with experience managing marketing teams and external agencies.
• Expertise in demand generation, digital marketing, and performance analytics.
• Excellent communication skills for internal and external stakeholder management.
• Ability to align marketing priorities with commercial and business objectives.

Culture & Benefits

• Opportunity to lead strategic marketing initiatives in a professional environment.
• Flexible work arrangements including hybrid and remote options within the UK.
• Focus on professional development, coaching, and team accountability.
• Collaborative culture working closely with sales, product, and executive leadership.