CRM Manager

TL;DR

CRM Manager (Marketing): Defining and executing CRM strategies to optimize customer retention, loyalty, and lifetime value with an accent on hyper-personalized communication across multiple channels. Focus on leveraging consumer behavioral data, SQL-based segmentation, and advanced template development to drive engagement at scale.

Location: Must be based in Madrid, Spain (Hybrid role)

Company

hirify.global is a leading global tech platform for live entertainment, dedicated to democratizing access to culture through data-driven experiences.

What you will do

• Define and implement CRM strategies to optimize customer retention and return rates.
• Maximize customer lifetime value through targeted communication programs.
• Lead the development of hyper-personalized campaigns across email, push, in-app, and SMS channels.
• Map and analyze the customer journey to identify and maximize business opportunities.
• Utilize consumer behavioral and transactional data to deliver actionable marketing insights.

Requirements

• At least 4 years of experience in Digital Marketing and CRM within mobile and web environments.
• Fluent English proficiency.
• Proficiency with Salesforce Marketing Cloud or similar ESPs.
• Strong SQL skills for data segmentation.
• Experience with HTML template creation and A/B testing.
• Knowledge of AmpScript for dynamic templates.

Culture & Benefits

• Work in a central Madrid office with a flexible schedule and home office options.
• Private health insurance and Gympass membership.
• 40% discount on all hirify.global events and experiences.
• 20 days of annual leave.
• Opportunity for professional growth in a high-growth global company.