Customer Marketing Manager

Location: Waltham, Massachusetts, United States. Full-time role; applicants may be required to appear onsite at a hirify.global office during the recruitment process.

Salary: $107,500–$188,400 USD annually, plus eligibility for a bonus.

Company

hirify.global's WK Health division provides the business context for this customer marketing role.

What you will do

• Develop and execute customer marketing strategies that improve retention, expansion, advocacy, and customer lifetime value.
• Segment and target customer personas according to lifecycle stage, product usage, industry, and other criteria.
• Plan and execute account-based marketing campaigns across email, webinars, social media, events, and advocacy platforms.
• Analyze customer data and feedback to identify trends, risks, and growth opportunities, and share insights with leadership and functional teams.
• Manage customer-focused events, conferences, webinars, user groups, and community initiatives.
• Track and report metrics including retention, churn, NPS, and expansion revenue.

Requirements

• Bachelor's degree or equivalent.
• 10–15 years of experience in customer marketing, lifecycle marketing, or related roles.
• Proven success driving customer engagement, retention, revenue growth, renewals, and expansion opportunities.
• Experience designing account-specific retention and renewal strategies aligned with Customer Success and Sales.
• Strong experience managing events and conferences as demand-generation channels.
• Experience with customer journey mapping, lifecycle strategy, marketing measurement, cross-functional collaboration, data analysis, communication, storytelling, and project management.

Nice to have

• B2B marketing experience.
• Experience in SaaS environments.

Culture & Benefits

• Cross-functional collaboration with Sales, Customer Success, Product Marketing, leadership, and external stakeholders.
• Travel may be required for up to 20% of the role.
• Benefits include medical, dental, and vision plans; 401(k); FSA/HSA; commuter benefits; tuition assistance; vacation and sick time; and paid parental leave.

Hiring process

• Interviews are conducted without AI tools or external prompts and may include in-person interviews.
• Applicants may be required to appear onsite at a hirify.global office.