1 день назад
Marketing Communications Specialist
63 550 - 84 493$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Communications Specialist (B2B Manufacturing): Executing go-to-market campaigns and integrated marketing programs for electrical power grid Systems / ARR solutions with an accent on multi-channel demand generation, sales enablement, and campaign measurement. Focus on tracking pipeline metrics in Salesforce and Account Engagement, optimizing campaigns against Return on Objectives, and coordinating launch readiness across product marketing, sales, and new product development.
Company
develops engineered electrical power grid solutions and manufactures products for the power industry.
What you will do
- Execute go-to-market campaigns for the Systems / ARR solutions portfolio based on product marketing positioning, personas, and messaging.
- Develop integrated digital, content, email, and event campaigns tailored to the buyer journey.
- Track campaign performance, pipeline metrics, conversions, and Return on Objectives, providing regular reporting and optimization recommendations.
- Coordinate campaign timing and content readiness with New Product Development, Product Marketing, and Sales during product launches.
- Create sales enablement materials, web content, presentations, case studies, and other campaign assets.
- Manage external vendors and agencies while ensuring compliance with brand guidelines.
Requirements
- Bachelor’s degree required, preferably in Marketing or Communications, with at least 5 years of marketing experience, or an equivalent combination of education and experience.
- Experience developing, managing, and analyzing marketing campaigns.
- Strong written and oral communication, editorial, proofreading, project management, and relationship-building skills.
- Ability to influence across multiple management levels, work independently and collaboratively, and make objective decisions under pressure.
- Understanding of brand and reputation management and ability to quickly learn the business.
- Ability to work in a general office and manufacturing environment, including occasional lifting of up to 25 pounds and standing.
Nice to have
- Expertise in Microsoft Word, PowerPoint, and Excel.
- Experience with Salesforce, Account Engagement, or other CRM and marketing automation software.
- Experience with Adobe Creative Suite.
- Familiarity with Solutions / ARR marketing and recurring-revenue buyer journeys.
Culture & Benefits
- Annual travel is expected to be less than 5%.
- Quarterly Incentive Pay Program eligibility.
- Medical, dental, vision, disability, and life insurance.
- 401(k), annual profit sharing, vacation, tuition reimbursement, and employee assistance benefits.
- Health club membership support and work in an air-conditioned and heated manufacturing facility.
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