Growth Marketing Lead (North America)

TL;DR

Growth Marketing Lead (North America): Driving regional growth strategy and paid media execution for a scaled consumer tech platform with an accent on multi-million dollar budget management, performance optimization, and cross-functional collaboration. Focus on scaling user and revenue growth through high-velocity experimentation, creative strategy, and advanced measurement methodologies.

Location: San Francisco, CA, USA (Hybrid role)

Salary: $180,000–$240,000 USD

Company

Canva is a global design platform that empowers everyone to create professional-quality visual content.

What you will do

• Own the regional growth strategy, translating business objectives into channel mix and investment decisions.
• Manage a multi-million dollar paid media budget across social, video, display, and SEM channels.
• Navigate complex measurement methodologies including in-platform metrics, geo-lift testing, and MMM.
• Drive creative strategy in partnership with creative teams to ensure high creative velocity and performance.
• Identify and optimize conversion gaps across the full user journey from impression to activation.
• Collaborate cross-functionally with brand, product marketing, and data teams to influence global frameworks.

Requirements

• 5+ years of experience in performance or growth marketing at a scaled consumer tech or DTC brand.
• Proven track record of managing significant budgets ($10M+) with direct accountability for business outcomes.
• Deep hands-on expertise in paid social and video channels (Meta, TikTok, YouTube).
• Strong analytical skills with experience in A/B testing, geo-lifts, and holdout studies.
• Ability to influence cross-functional teams and shape strategy in a collaborative environment.
• Must be based in or able to work from the San Francisco hub.

Culture & Benefits

• Competitive, market-informed compensation packages.
• Flexible work environment that empowers teams to achieve their goals.
• Opportunity to work on a global product with significant regional impact.
• Collaborative culture that values fairness, merit, and diverse backgrounds.