Growth Marketing Manager for Paid Channels (Fintech)

TL;DR

Growth Marketing Manager for Paid Channels (Fintech): Owning the strategy and execution of paid acquisition across search, social, and emerging channels with an accent on data-driven testing and ROI optimization. Focus on scaling customer acquisition through rigorous measurement, creative iteration, and cross-functional collaboration.

Location: In person role requiring candidates to be currently located in the San Francisco Bay Area. hirify.global is unable to assist with relocation at this time.

Salary: $145,000 – $185,000

Company

hirify.global is a business bank account that automates taxes and expense tracking to provide financial security for self-employed individuals.

What you will do

• Lead strategy and execution across Google/Bing, Meta, Reddit, TikTok, CTV, and Affiliate channels.
• Manage budget allocation to achieve CPA, CPR, and whale activation targets.
• Iterate on ad creative, audience strategy (prospecting, lookalike, retargeting), and landing pages.
• Oversee paid channel reporting, including weekly performance reviews and anomaly detection.
• Build incrementality measurement frameworks in collaboration with data and analytics teams.
• Partner with product marketing and brand teams on messaging and campaign planning for product launches.

Requirements

• 4–6+ years in performance marketing with hands-on campaign management across at least three channels.
• Deep expertise in Google Ads and Meta, including bidding mechanics and algorithm behavior.
• Proficiency in Google Analytics, Looker, or comparable BI tools for data extraction and analysis.
• Strong understanding of attribution models and incrementality testing.
• Must be currently located in the San Francisco Bay Area.

Nice to have

• Experience in Fintech or financial services, including familiarity with UDAAP compliance.
• Experience building MMM or geo-lift frameworks.

Culture & Benefits

• 100% covered medical, dental, and vision insurance for employees.
• 401K, FSA, and commuter benefits.
• 16 weeks of flexible paid parental leave.
• Industry-competitive equity and a generous vacation policy.
• Support for remote work for team members outside of SF and NYC offices.