Head of Experimentation (Performance Marketing)

TL;DR

Head of Experimentation (Performance Marketing): Leading the 30-day client onboarding journey for paid media accounts with an accent on campaign structure, technical readiness, and seamless sales-to-delivery transitions. Focus on optimizing onboarding workflows using AI and automation to improve client retention and internal efficiency.

Location: Remote within the United States

Salary: $100,000 – $120,000 base / $150,000 – $170,000 OTE

Company

A performance marketing partner specializing in high-impact client onboarding and paid media growth strategies.

What you will do

• Own and drive the full 30-day client onboarding journey from contract signing to delivery handoff.
• Lead kickoff meetings and onboarding sessions to establish trust and clarity with new partners.
• Provide paid media expertise during select sales calls to strengthen client confidence pre-sale.
• Build initial paid media "First Aid Kits," including campaign structure and tracking setup.
• Collaborate with Sales and Growth teams to improve conversion rates and onboarding efficiency.
• Refine internal onboarding workflows using AI and automation tools.

Requirements

• Must be based in the United States.
• 3+ years of experience managing paid media campaigns across Google Ads, Meta, and LinkedIn.
• 2+ years of client-facing account management experience, preferably in a performance marketing or agency environment.
• Strong expertise in B2B paid advertising strategy focused on revenue and growth.
• Ability to lead meetings and present confidently to clients and stakeholders.
• Strong organizational skills to manage multiple simultaneous client onboardings.

Nice to have

• Familiarity with tools such as Asana and HubSpot.
• Strong passion for digital marketing and experimentation.

Culture & Benefits

• 100% employer-covered health, dental, vision, and life insurance.
• Unlimited paid time off (PTO).
• Remote-first flexibility within the US.
• 401(k) plan with up to 1% company match.
• Monthly wellness stipend ($100) and Friday lunch stipend ($25).
• Annual $1,000 budget for learning and conferences.