Manager, Marketing Strategy (Entertainment)

TL;DR

Manager, Marketing Strategy (Entertainment): Developing data-informed marketing strategies for original programming and films on Peacock with an accent on audience targeting, positioning, and cross-functional collaboration. Focus on translating research and performance insights into actionable creative direction to drive subscriber acquisition and engagement.

Location: Must be based in New York, NY (Hybrid: 4 days/week in-office)

Salary: $85,000 - $105,000

Company

hirify.global is a global leader in media and entertainment, creating world-class content across film, television, and streaming platforms.

What you will do

• Develop marketing strategies for Peacock originals, including positioning, audience targeting, and strategic frameworks.
• Translate research, cultural insights, and performance data into clear takeaways for campaign direction.
• Collaborate cross-functionally with Brand, Creative, Media, and Decision Sciences teams to inform strategic recommendations.
• Create compelling presentations to communicate strategies to senior leadership.
• Conduct competitive analyses of the streaming landscape to identify growth opportunities.
• Track campaign performance and contribute to optimization through key insights.

Requirements

• 4+ years of experience in marketing strategy, brand planning, or entertainment marketing.
• Strong ability to synthesize data, cultural insights, and business objectives into actionable recommendations.
• Skilled in visual storytelling and creating compelling presentations (PowerPoint/Keynote).
• Highly organized with the ability to manage multiple projects in a fast-paced environment.
• Must be able to work from the New York office at least 4 days per week.
• Experience navigating matrix-style organizations and building cross-functional relationships.

Nice to have

• Bachelor’s degree.
• Familiarity with project management systems like Airtable.

Culture & Benefits

• Comprehensive benefits including medical, dental, and vision insurance.
• 401(k) retirement plan with company contributions.
• Paid leave and tuition reimbursement programs.
• Access to a variety of employee discounts and perks.
• Inclusive culture focused on attracting and developing diverse talent.