Senior Specialist, Media Strategy (Digital Media)

TL;DR

Senior Specialist, Media Strategy (Digital Media): Designing and executing multi-channel media plans across social and programmatic platforms with an accent on data-driven optimization and high-touch client management. Focus on leveraging Meta, TikTok, YouTube, and Amazon DSP to map business goals to advanced activation strategies and LTV optimization.

Location: New York City, NY

Salary: $73,500 - $85,000

Company

A digital marketing agency that leverages data and technology across paid digital media and CRM channels to personalize brand-consumer relationships.

What you will do

• Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, YouTube, and Amazon DSP.
• Lead end-to-end execution of complex campaigns, integrating social storytelling with programmatic precision.
• Analyze data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
• Develop and execute A/B testing frameworks for creative, audience, and bidding on emerging platforms.
• Act as a strategic consultant, translating technical platform updates into actionable business opportunities for clients.
• Collaborate internally to harmonize Social and Amazon DSP efforts to maximize reach.

Requirements

• 1–3+ years of full-time experience in digital media optimization.
• Deep hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of YouTube and Google Ads for video-first activation.
• Experience with Amazon DSP or similar sophisticated DSPs for full-funnel activation.
• Advanced analytical skills to transform complex data into strategic narratives and presentations.
• Ability to manage complex workloads in a fast-paced, collaborative environment.

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance.
• Unlimited PTO and a 4-week annual "Work From Anywhere" perk.
• 401k contributions.
• Monthly stipends for wellness ($75), mobile phone ($100), and internet ($50).
• Annual stipends for learning ($500) and tuition ($2,000).
• One-time $200 home office equipment stipend.
• Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.