Brand Marketing Manager (Kids Entertainment)

TL;DR

Brand Marketing Manager (Kids Entertainment): Driving strategic marketing initiatives for the CoComelon franchise with an accent on brand awareness, audience engagement, and multi-channel campaign execution. Focus on managing complex brand extensions across streaming, live-action, and theatrical formats while collaborating with cross-functional teams to maintain consistent brand messaging.

Location: Must be based in Los Angeles, CA (On-site 5 days a week)

Salary: $90,000 - $120,000

Company

hirify.global is a global entertainment company behind world-renowned kids' brands like CoComelon and Blippi, dedicated to creating enriching content for children worldwide.

What you will do

• Develop and execute comprehensive brand marketing strategies for CoComelon.
• Conduct market research and analyze consumer insights to drive brand growth.
• Collaborate with creative teams to produce engaging digital, social, and promotional assets.
• Manage marketing initiatives across digital advertising, influencer partnerships, PR, and events.
• Partner with licensing and merchandising teams to ensure brand consistency across products.
• Monitor campaign performance using data analytics to provide actionable recommendations.

Requirements

• 3+ years of experience in marketing or brand strategy with a focus on digital marketing.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in brand marketing, ideally within children's entertainment or kids' IP.
• Strong project management skills with the ability to handle multiple deadlines.
• Excellent analytical, communication, and presentation skills.
• Must be able to work on-site in Los Angeles 5 days a week.

Nice to have

• MBA or advanced degree.

Culture & Benefits

• Comprehensive health care plan (Medical, Dental & Vision).
• 401k retirement plan with company contributions.
• Generous paid time off including vacation, sick leave, and public holidays.
• Family leave policies including maternity and paternity support.
• Wellness resources, free food, and snacks in the office.
• Commitment to an inclusive and diverse work environment.