Senior Strategist (Automotive)

TL;DR

Senior Strategist (Automotive): Leading brand strategy development for global automotive and diverse client accounts with an accent on cultural relevance, consumer behavior, and multi-channel campaign integration. Focus on transforming complex data and market insights into compelling brand narratives and actionable growth strategies.

Location: Must be based in Toronto, Canada. The role follows a hybrid work model with 4 days per week in the office.

Salary: $45,000 – $95,000 CAD

Company

hirify.global is a leading global creative agency and part of WPP, specializing in brand experience, customer experience, and commerce for major blue-chip clients.

What you will do

• Lead the development of brand strategies to elevate client positioning across automotive and other sectors.
• Partner with creative teams to align messaging across integrated campaigns with strategic objectives.
• Analyze market data and research trends to uncover new growth opportunities.
• Serve as a trusted advisor to clients, translating business objectives into actionable strategies.
• Develop KPIs and monitor campaign performance to drive measurable business impact.
• Provide ongoing thought leadership regarding competitive reviews and luxury trends.

Requirements

• 5+ years of experience in brand strategy, communications planning, or related agency roles.
• Proven ability to transform data and insights into compelling brand narratives.
• Deep understanding of consumer behavior, cultural trends, and digital ecosystems.
• Strong collaboration and interpersonal skills to influence creative ideas and build client trust.
• Familiarity with CRM, digital platforms, and multi-channel campaigns.
• Must be able to work from the Toronto office 4 days per week.

Nice to have

• Previous experience in the automotive industry.

Culture & Benefits

• Commitment to fostering a culture of respect and belonging.
• Equal opportunity employer focused on career progression.
• Collaborative environment emphasizing creativity and connection.
• Access to global network resources and WPP's agentic marketing platform.